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How Google Maps SEO Works
Understanding the algorithm behind local pack rankings.
The Three Pillars
1. Relevance (40%)
How well your business matches the search query. Google looks at:
- Primary and secondary categories
- Business name and description keywords
- Services listed
- Review content mentioning searched terms
2. Distance (30%)
Physical proximity to the searcher. This is why rankings change based on location. A business 1 mile away will usually outrank one 5 miles away, all else equal.
3. Prominence (30%)
How well-known and authoritative your business is:
- Number and quality of reviews
- Average star rating
- Website backlinks and citations
- Engagement (clicks, calls, direction requests)
- Photo/post activity
KEY INSIGHT
Distance can't be changed, but you can maximize relevance and prominence. Focus your optimization efforts there.
Hidden Ranking Factors
- Profile completeness — Businesses with 100% complete profiles rank higher
- User behavior — High click-through rates signal quality
- Freshness — Recent photos and posts boost rankings
- Website quality — Fast, mobile-friendly sites help
- Q&A engagement — Active Q&A sections show legitimacy
Why Rankings Fluctuate
Google constantly tests variations to improve user satisfaction. Your rank may shift daily as:
- Competitors get new reviews
- User behavior patterns change
- Algorithm updates roll out
- Seasonal search intent varies
This is why continuous monitoring with tools like our GeoGrid checker is essential.