Guide

Google Maps Citations: What They Matter (And What They Don’t)

Citations matter when they are accurate, consistent, and quality-driven.

What citations are in local SEO

Citations are listings of your name, address, and phone.

Consistency across directories strengthens trust.

Accurate citations prevent confusing signals for Google.

Discrepancies drop you out of top visibility zones.

Quantity matters less than accuracy.

Spammy directories can hurt more than help.

Tie citation work to rank improvements in the GeoGrid.

See the revenue shift with the Revenue Forecaster.

Check citation impact on your ranking with a free scan.

Run a free Google Maps visibility scan

See the zones, competitors, and revenue you may be missing.