Guide

Google Maps Ranking Factors: What Actually Impacts Local Visibility

Focus on the signals that actually influence visibility and revenue.

Primary ranking factors on Google Maps

Proximity

Distance to the searcher still leads the pack of signals.

Optimizing service radius and verifying your address are table stakes.

Relevance

Keyword-rich descriptions and services keep you relevant to actual intent.

Track relevance improvements with the Google Maps rank tracker.

Prominence

Prominence comes from reviews, photos, and citations.

Slow, steady improvement in trust signals signals consistent visibility.

Hidden factors most tools ignore

Zone-based visibility gaps

Tools that only sample one location miss these losses.

A GeoGrid reveals pockets where your revenue slip happens.

Competitor movement velocity

Competitors jump fast; tracking that motion is how you know when to react.

Automated alerts keep you ahead before the revenue loss occurs.

Which factors affect revenue the most

Visibility gaps erode calls. Revenue impact comes when your rank lifts across multiple zones.

See which ranking factors move revenue so you can prioritize confidently.

Run a free Google Maps visibility scan

See the zones, competitors, and revenue you may be missing.

Run a free Google Maps visibility scan